Radiant Interactive, Inc.

betterPropaganda Launches New Independent Label Music Web Site

Site Promises to Be The Leading Marketing Engine to Promote and Discover Independent Label Music

SAN FRANCISCO, CA., Feb. 1 2004 - betterPropaganda (www.betterpropaganda.com), a music Web site dedicated to promoting and selling Independent label music launched today. The site, developed by Radiant Interactive (www.radiantinc.com) is positioned to become the leading Independent music download site to play, discover and own new music from emerging and underground artists.

"Our mission is to provide the venue and vehicle to define and develop new music trends," said Ken Manning, President of betterPropaganda. "We are providing Independent labels and artists with an advanced online promotional tool that will enable them to reach people that are interested in more cutting-edge music."

betterPropaganda enables music die-hards to freely access one of the world's largest catalogues of Independent Label music on the Web today. With unique features and promotions, tools for labels to directly promote their artists on the site, and tools for fans to easily download singles, purchase albums, chat about new artists, listen to streaming radios, and read artists reviews, betterPropaganda has become the ultimate marketing engine and fan resource for Independent music.

The revolutionary easy-to-use interface and ability to download MP3 singles to any digital audio device, including iPod, Sonicblue Rio, RCA Lyra, Archos, Nomad, Samsung Napster and more allow fans to experience their music anywhere. Other site features include buy CDs, new daily release listings, free unbiased weekly newsletter and song of the day called "Daily Propaganda," top site download listings by genre category, links and information about artist Independent labels, branded betterPropaganda MP3 player and radio, and personalization features that allow users to save playlists with unlimited storage capabilities that can be accessed at anytime, anywhere.

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"Sites like Apple iTunes and Napster provide a retail engine for established artists and their digital audio devices. Better Propaganda goes beyond this model, focusing on new independent acts, rather than mainstream music. It's also much more than a online retailer of music. We really want to be a resource for users that are looking for new and different stuff that you can't find at the mainstream retailer sites," says Ken Manning.

In addition to deriving revenue generated from advertising, betterPropaganda will generate a small fee from the Independent Labels represented on the site, which includes a fee for targeted promotional activities, in addition to basic artist listing, which is free. Better Propaganda will also receive a percentage of total artist/album sales, and a fee for selective non-label site sponsorships and other promotional activities.

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About Radiant Interactive
Radiant Interactive, Inc. designs Web sites and integrated software systems that help clients use the Internet to more effectively forge and maintain customer, investor and supplier relationships. More than a Web design firm, the company specializes in digital strategy creation, brand communication, and the development of superior digital interaction experiences that achieve client business objectives. Our team of business and creative consultants, interaction designers, and technologists are considered among the best in the industry. Based in San Francisco, Radiant is a privately owned.

About betterPropaganda
betterPropaganda is the leading site to freely discover experience and purchase cutting-edge Independent Label music. With relationships and agreements with more than 300 Independent Labels, betterPropaganda delivers the largest catalogue of Independent music online with more than 10,000 tracks in rock and alternative music genres. betterPropaganda is a private company owned and managed by Radiant Interactive, a Web application development company based in San Francisco, California.

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